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Analysing the Effect of Consumer Knowledge on Product Usability using Process Mining Techniques

P.P.H.J. Hofstra
Master's Thesis. Technische Universiteit Eindhoven, Eindhoven, The Netherlands, 2009.

Abstract

This Master Thesis has two main objectives. I want to explore the opportunities of process mining techniques to preserve the rich dynamics of test data and make it useful for providing product development with consumer feedback. Moreover, I aim to explore what distinguishes users in their behaviour with the aim to predict user behaviour in future. Knowledge is an interesting theme to study the latter. Therefore, knowledge is the differentiating factor in this study, since people with different levels of product expertise and familiarity with a product are expected to behave differently. Usability in this Master Thesis is a broad concept that describes both how well users are able to use a product’s functionality, but also how they use the product and its functionalities.

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Software for Process Mining approach